Abybaby's insightful strategy for the promotion of ITC Sunrise Mustard Powder in Fish Markets

Do you like Mustard Fish or Shorshe Maach rather? Of course, you do if you are a resident of Bengal.  Shorshe Maach or Mustard fish is a traditional Bengali style fish curry made with mustard powder. And it is lip-smacking delicious when in combination with steamed rice. The merging of fish and mustard is a very popular Bengali cuisine. Bengali Shorshe Maach has an amazing aroma and is absolutely delicious with modest pungency and kick from the mustard and chilli powder that is added. Being a very common dish with fresh fish in almost every household of West Bengal. Here is where Abybaby applied their ingenious brain by promoting the brand of ITC Sunrise Mustard Powder in the numerous fish markets of Bengal to make it a big hit.

Until recently, belief in the effectiveness of advertising as well as promotion has widely been a matter of faith. However, if the key ingredient is added to the recipe, you get an awesome dish out of it. Also, keeping in mind location, strategy and target audience requisites that play a vital role in marketing and promotion. Most of the population of West Bengal are lovers of fish and you will mostly observe on a busy Sunday morning the rush at a fish market. So, the product of Abybaby’s silent brainstorming sessions had led to an awe-inspiring idea of putting ITC Sunrise Mustard Powder on display at fish markets for grabs. And of course, it was a great success and boost for business which means they simply nailed it. May it be fresh salmon steaks, basa, cod, haddock, rohu, hilsa or even prawns it is usually blended with Mustard Powder for a weekend delicacy with family or friends at residences of Bengal. It is not only a delight for your taste-buds but also has numerous health benefits for the population as well.

The significance of Abybaby’s strategy depicts that whatever product you offer for promotion the key concept and proper promotion is vital to not lose out on opportunities in one’s path. With multiple businesses pivoting products and services in a lucrative climate when they are incompetent to afford opportunity losses, we think it fitting to shower you with some guidance surrounding this topic.