Hidden Strategies for Guaranteeing Corporate Event Success!
There's a mystery of all the corporate events' success that the corporate event management companies in India know and incorporate. It has little to do with the stage design, fancy LED lights, presentation screens and projector. The main ingredient would be strategy!
Corporate events offer a powerful platform to connect with clients and employees. Depending on your goals, they can foster relationships, ignite potential clients, or serve informative purposes. Regardless of the theme, planning is the cornerstone of a truly impactful event.
But where to begin?
No worries, we've got you covered. Here's how to plan a successful corporate event, starting from scratch.
Setting the goal:
Always start your event journey with a clear answer to the 'why'. That means you have to know why you want to organise an event. A corporate event might have many reasons behind it. It is pivotal for you to understand why the event is being organised.
You can attract new potential clients, have a party or simply celebrate your success. Whatever the cause is, the decorations, theme, and budget will depend upon the agenda. So be crystal clear about what it is that you want to organise an event for.
Budget:
Planning an event can be expensive, but there are ways to be smart with your spending. First, figure out a realistic budget and aim to spend only 90% of it upfront.
This leaves a buffer of 10% for unexpected costs that might pop up during planning. Monitor your expenses. Be sure to read the fine print before signing any contracts to avoid hidden fees.
Marketing your event also costs money. Consider how you'll get the word out. Email invitations are a budget-friendly option, but if you want something more elaborate, plan accordingly.
Fix a Date:
Don't pick a random day! Selecting the right date is key to a successful event. The key is to find a time with high attendance and minimal conflicts. This involves considering internal company events and employee availability.
For external events, research your client's industry for potential conflicts. Avoid scheduling near major holidays. Sending invitations early allows people to save the date and ensures a better turnout. Also, it gives you a headcount to help with planning decisions.
Venue:
Selecting the venue prior to the event is a must!
Even the best corporate event management companies in India might feel discomfort while choosing the venue. Hence, ensure the theme, guest number, and stage design and fix a venue that can comprise all of it.
You may consider a convenient local spot or a vibrant area. The venue type depends on your event's style - art gallery, unique space, etc. Clearly define your needs to match your budget, guest count, and desired amenities (projector, tables, dance floor, etc.).
Consider any special guest requests and make a checklist to ensure you don't miss anything during venue selection and negotiation.
Technical Support:
Any corporate event will require technical support, such as a presentation screen, projector, laser light, and more. Make sure to arrange all necessary equipment to avoid any unexpected inconvenience. Additionally, pay attention to the lighting and sound settings for the event. Remember, the success of the event depends on the impression it makes.
Conclusion:
Want your corporate event to be unforgettable? Here's the secret sauce:
- Personalise it! Cater to your audience's desires, be it employees or clients.
- Stand out! Choose a unique venue and surprise with unexpected food or activities.
- Get them moving! Make it interactive, and ditch the boring icebreakers.
- Teamwork makes the dream work! Incorporate team-building exercises to boost morale and connections.
It is a daunting task. However, Abybaby Event, the most reliable corporate event planner in Kolkata, can take the burden off your shoulders. So take a chill pill, and let Abybaby transform your corporate event from forgettable to fantastic!